Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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The world of Bas Kosters
Heineken and fashion? Many people will raise a quizzical eyebrow thinking about the playful clothing and accessories found in…
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Virtual beer
A unique glass, the special 25cl glass for Heineken® Silver. Light green in colour and adorned with relief, the red star, and…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Looking to expand
Bernhard of Lippe-Biesterfeld, Prince of the Netherlands, kicked off the operation of a complete brewery with this tiny beer…
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Self-made brewer
In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…
