Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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The brewing process according to BRAINS
To control the brewing process and achieve quality goals, brewers traditionally had to apply various calculations. An example of…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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Nostalgia for the future
I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…
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Between art and commerce
Piet Parra (Pieter Janssen, 1976) is an all-round artist and has grown internationally into a typical Amsterdam brand. With his…
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Horses of Heineken
Horses have been inextricably linked to Heineken beer ever since Gerard Adriaan Heineken took over the De Hooiberg brewery in…
