Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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A new look for ‘oud bruin’ beer
In the late 1990s, Heineken launched a beer mix drink with lemonade under the name BOB, an abbreviation of Best of Both.…
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To the last drop
‘Water. A resource whose every drop counts.’ With this 2001 bilingual leaflet, Heineken was informing Heineken breweries…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Check this out!
This strange looking object doesn't reveal its function easily: it most closely resembles a kitchen utensil, a cross between two…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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Art in Kinshasa
This painting of a street scene in Kinshasa is a glorious feast for the eyes. On the left, Congolese men and women dance on a…
