Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
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Hit
Four songs from four Heineken commercials are on The Heineken Hits CD sung by Bert Heerink. In the photograph you can see the CD…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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From typescript to Workplace
‘Fresh from the tap – that's the motto! Fresh from the tap – then it's fantastic!’ Director Henry Pierre Heineken opened his…
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Handwork
This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
