Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Expertise from our Eastern neighbours
Founder Gerard Adriaan Heineken acquired the Amsterdam De Hooiberg (The Haystack) brewery in 1864, a decade after the…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
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Brewing in miniature
In celebration of Heineken's 150th anniversary, three historic buildings of the Amsterdam brewery were recreated as Delft blue…
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Air antics
‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…
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Nostalgia for the future
I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…
