Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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To the Far East
In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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Smile!
Cees van Rijsinge was known as 'Mister Smile' at the Heineken Brewery in Rotterdam. Joining the Sales Department for the…
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Virtual beer
A unique glass, the special 25cl glass for Heineken® Silver. Light green in colour and adorned with relief, the red star, and…
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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The social side of beer
How has HEINEKEN fared since the coronavirus pandemic began in February 2020? From a business perspective, the years have been…
