Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…
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Smile!
Cees van Rijsinge was known as 'Mister Smile' at the Heineken Brewery in Rotterdam. Joining the Sales Department for the…
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With or without?
This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…
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Ain’t no mountain high enough…
The presence of Heineken® beer in remarkable places around the world has a long tradition. For instance, as early as 1964 the…
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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A spirited beer truck
Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…
