Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Jacket and tie
There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture…
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Expertise from our Eastern neighbours
Founder Gerard Adriaan Heineken acquired the Amsterdam De Hooiberg (The Haystack) brewery in 1864, a decade after the…
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Man and machine in colourful chalk
In 1983-1984 the artist Bessel Kok (1927-1991) drew at Heineken in Amsterdam. He was particularly fascinated by the equipment…
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Church key opener
The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…
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Tough, but fair
Today safety takes precedence in Western societies and has become an industry in its own right. Literally every risk has to be…
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A spirited beer truck
Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…
