This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…

‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…

There was a time when every male office employee at Heineken appeared daily in a suit with shirt and tie. The corporate culture…

The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…