Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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With fizz
Without carbonation, there is no beer – every enthusiast will attest to that. Anyone who has taken a sip from a long-forgotten…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
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With or without?
This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…
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Nostalgia for the future
I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…
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Horses of Heineken
Horses have been inextricably linked to Heineken beer ever since Gerard Adriaan Heineken took over the De Hooiberg brewery in…
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A gift from the South
Take a closer look at this drawing from around 1948 of a Maastricht square, with the towers of Sint Janskerk, Sint Servaas…
