Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
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The blessing of the beer
The Heineken Brewery in Den Bosch, which opened in 1958 , is located in the middle of the Catholic province of Noord Brabant.…
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Historical evidence or urban legend?
Tap en Schap, Heineken's fortnightly magazine for the wholesale trade, reported in 1972: 'We were represented for the first time…
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The Taste of Water
This is a conductometer, also known as a conductivity meter. It is used to measure the electrical conductivity of liquids,…
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The longest of all
A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…
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It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
