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Rotterdam 140 years
In 1873, 140 years ago, the building of the Heineken Brewery in Rotterdam is taken up. The brewery is projected on the corner…
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Louis Pasteur and the mysterious yeast
In April 1884, Louis Pasteur visited the city of Edinburgh to celebrate the 300 year anniversary of the University of Edinburgh.…
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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…
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The Annual Tankard
Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of…
