Heineken miniatures

To commemorate 150 years of Heineken’s existence, three of the brewery’s landmark historical buildings are to be issued in miniature. Two of these miniatures are made for Heineken by the China…

The story behind the WOBO

Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the inspiration for which came from a visit to Dutch Antilles in the early…

Walking route: Gerard Heineken’s Amsterdam

Rotterdam 140 years

In 1873, 140 years ago, the building of the Heineken Brewery in Rotterdam is taken up. The brewery is projected on the corner between the Crooswijkse singel and the Rotte canal, in the middle of empty…

Gerard Heineken, man of the world

On 15 February 1864, Gerard Heineken for the first time put his signature to a press notice. The substance of the notice was that the Company De Hooiberg was being dissolved and the brewery was being…

From “banpanhuis” to Brand

The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in the Maas area. In those days, Wijlre had the status of a…

Amstel, since 1870

In 1870, Charles de Pesters and Johannes van Marwijk Kooy established the Amstel Brewery on the Mauritskade in Amsterdam.

Brand and Art

In his speech to celebrate the opening of the new brewery in 1937, Guus Brand said: “Over a 100 years the brewery installation will be old fashioned but the “kelderke” will still witness the…

Louis Pasteur and the mysterious yeast

In April 1884, Louis Pasteur visited the city of Edinburgh to celebrate the 300 year anniversary of the University of Edinburgh. Festivities took place in the Museum of Sciences and Art, where…

Zoeterwoude, a Brewery in a Park Landscape

In 1971 Heineken acquired 80 hectares of land in the “Oude Groenendijkse” diked marsh, also known as the “Barrepolder”, in the municipality of Zoeterwoude. On this terrain a new brewery was built,…

The Annual Tankard

Guus Brand, commercial director of the brewery from 1928 until 1978, was strong in communication. He saw the importance of advertising and developed the typical gothic styled logo. In addition, Guus…

The Heineken Label

The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is recognized by its oval shape and the typical Heineken green color. The five…