Green Giants
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Collection
ANNUAL REPORT 2023
Our Annual Report 2023 is available online. Click on the image to see what we have been up to in 2023.
Stars
Stars of the collection
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It’s raining awards
Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
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Horses of Heineken
Horses have been inextricably linked to Heineken beer ever since Gerard Adriaan Heineken took over the De Hooiberg brewery in…
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Bock beer month
German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…
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The world of Bas Kosters
Heineken and fashion? Many people will raise a quizzical eyebrow thinking about the playful clothing and accessories found in…
