Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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The caring son
By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…
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It’s raining awards
Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…
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Between art and commerce
Piet Parra (Pieter Janssen, 1976) is an all-round artist and has grown internationally into a typical Amsterdam brand. With his…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
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Check this out!
This strange looking object doesn't reveal its function easily: it most closely resembles a kitchen utensil, a cross between two…
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Looking to expand
Bernhard of Lippe-Biesterfeld, Prince of the Netherlands, kicked off the operation of a complete brewery with this tiny beer…