Green Giants
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Collection
ANNUAL REPORT 2023
Our Annual Report 2023 is available online. Click on the image to see what we have been up to in 2023.
Stars
Stars of the collection
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Bock beer month
German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…
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A young entrepreneur
‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…
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A spirited beer truck
Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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Land swap
Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…
