Green Giants
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Collection
ANNUAL REPORT 2023
Our Annual Report 2023 is available online. Click on the image to see what we have been up to in 2023.
Stars
Stars of the collection
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Bock beer month
German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…
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A spirited beer truck
Well, who would have thought it? Electric trucks were already in service in Amsterdam a hundred years ago! They transported…
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Church key opener
The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…
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Fragment of a stylish past
On 22 April 1988, the staff and board members toasted the closing of the Amsterdam branch, in the Koelschip (Coolship) on…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
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Pioneers in Bavarian beer
On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…
