Green Giants
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Collection
ANNUAL REPORT 2023
Our Annual Report 2023 is available online. Click on the image to see what we have been up to in 2023.
Stars
Stars of the collection
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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With or without?
This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…
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Dynamic brand design
Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…
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Clogs in the workplace
This leather clog, with wooden sole and metal protective strip on the nose, came from one of the Heineken breweries. In what…
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Tough, but fair
Today safety takes precedence in Western societies and has become an industry in its own right. Literally every risk has to be…
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150 years of great consistent taste
While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…
