Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Crates of draught beer
It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…
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The world of Bas Kosters
Heineken and fashion? Many people will raise a quizzical eyebrow thinking about the playful clothing and accessories found in…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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A young entrepreneur
‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…
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Clogs in the workplace
This leather clog, with wooden sole and metal protective strip on the nose, came from one of the Heineken breweries. In what…
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…