Willemijn Pel & Frans van der Minne :: Heineken Collection Foundation

Willemijn Pel

Senior Export Manager Europe & MENA, 2021 - present

Bio

"We are the experts of beer. We understand the category. We know how to grow brands. But the partner is the expert on the market. These two together make a win/win combination."

2010 - 2011 Jr. Consumer Insight Project Manager

2011 - 2013 Consumer Trend Analyst

2014 Brand Manager Heineken

2015 - 2017 Brand Manager Affligem

2017 - 2019 Key Account Manager

2020 - 2021 Manager Category & Customer Marketing

2021 - present Sr. Export Manager Europe & MENA

Frans van der Minne

Export Director 1990 - 1998

Bio

"I was a great believer that nobody's perfect, but the team can be."

1975 - 1978 Sales Representative Hospitality

1979 - 1982 Area Export Manager Far-East

1983 - 1988 Regional Export Manager

1988 - 1989 Managing Director Murphy Brewery

1990 - 1998 Export Director

1998 - 2000 Cluster Director Europe

2000 - 2005 General Manager Heineken USA

2006 - 2009 Global HR Director

From the pioneering early days of Export to building successful partnerships today, Willemijn and Frans talk about how Export started at HEINEKEN and how the Export function has evolved and matured since. A heartfelt conversation about the pioneering spirit, and the drive to win the hearts of consumers.

Click on the image below to watch this episode between two true giants of HEINEKEN.

Willemijn Pel

Frans van der Minne

Whooops!