Jacco van der Linden & Maarten Rijkens :: Heineken Collection Foundation

Jacco van der Linden

President APAC, 2020 - present

Bio

'If there's something I would like to leave behind, it's really that shift of getting regional talents into management team positions.'

2001 - 2003 Sr. Area Export Manager

2003 - 2006 Marketing Manager Heineken®

2006 - 2008 Global Brand Director Amstel

2008 - 2012 Marketing Director Nigerian Breweries

2012 - 2015 Marketing Director Heineken UK

2015 - 2019 Managing Director China, Hong Kong, Macau

2019 - 2020 Managing Director Heineken Vietnam

2020 - present President Heineken Asia Pasific

Maarten Rijkens

Director Asia Pacific

Bio

'When young people ask me, what do you think about international work, I absolutely tell them that they should be doing it. I think it's the most worthwhile thing you can do.'

1979 - 1980 Export Manager USA

1980 - 1983 Managing Director Heineken USA

1983 - 1987 President Amstel Brewery Canada

1988 - 1991 General Manager Asia Pacific Breweries

1991 - 2002 Director Asia Pacific

2002 - 2004 Director Central & Eastern Europe

Regional President Asia Pacific, Jacco van der Linden, meets retired former Director Asia Pacific, Maarten Rijkens, to discuss the incredible journey of HEINEKEN in APAC. They reflect on the growth and transformation over the decades and talk about the strategic expansions across the region, innovations in brewing, and the impactful BOOST talent program. From humble beginnings in 1933 to becoming a significant regional player.

Jacco van der Linden

Maarten Rijkens

Whooops!