In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…

The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…

German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…

In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

Old times come alive with this billiard table-shaped 'change tray.' Who's still carrying small change these days, eh? Where have…