Bernhard of Lippe-Biesterfeld, Prince of the Netherlands, kicked off the operation of a complete brewery with this tiny beer…

All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…

‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

Wat een werk zal Joop Geesink met zijn Dollywood Studio’s hebben gehad aan deze animatiecommercial voor Amstel-bier. Voor het…

While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…