Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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A new look for ‘oud bruin’ beer
In the late 1990s, Heineken launched a beer mix drink with lemonade under the name BOB, an abbreviation of Best of Both.…
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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Tough, but fair
Today safety takes precedence in Western societies and has become an industry in its own right. Literally every risk has to be…
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A utopian idea?
With this treatise on the ‘United States of Europe,’ in 1992 Alfred (Freddy) Heineken advocated a new, decentralized Europe. The…
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Pioneers in Bavarian beer
On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…
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Beer trainers
In a highly limited edition of 32 pairs, in 2022 Heineken launched the 'Heinekicks' in Singapore – a collection of exclusive…
