Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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Lady's beer in a wine glass
When Gerard Adriaan Heineken introduced home-grown pilsner to the Netherlands, beer drinking was an upmarket affair. Despite the…
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Cooper’s work bench
The Heineken Collection houses many old devices that were once indispensable in the beer brewing process. Among them is a…
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Nostalgia for the future
I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…
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Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
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It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
