Stars of the Collection

Stars of the Collection
A young entrepreneur

‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…

Self-made brewer

In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

The caring son

By the time this photograph was taken, Henry Pierre Heineken had already been president of Heineken’s Beer Brewery Company (HBM)…

A masterful portrait

‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…

Change of Style

Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…

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