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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…
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Brand and Art
In his speech to celebrate the opening of the new brewery in 1937, Guus Brand said: “Over a 100 years the brewery installation…
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From “banpanhuis” to Brand
The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in…
