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Zoeterwoude, a Brewery in a Park Landscape
In 1971 Heineken acquired 80 hectares of land in the “Oude Groenendijkse” diked marsh, also known as the “Barrepolder”, in the…
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From “banpanhuis” to Brand
The history of Brand goes back to the middle ages. It is known that as early as 1340 beer was brewed in the village of Wijlre in…
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The story behind the WOBO
Alfred Heineken’s creative spirit went well beyond marketing and publicity; he also had progressive ideas about re-cycling, the…
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Gerard Heineken, man of the world
On 15 February 1864, Gerard Heineken for the first time put his signature to a press notice. The substance of the notice was…
