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Brand and Art
In his speech to celebrate the opening of the new brewery in 1937, Guus Brand said: “Over a 100 years the brewery installation…
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Gerard Heineken, man of the world
On 15 February 1864, Gerard Heineken for the first time put his signature to a press notice. The substance of the notice was…
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The Heineken Label
The present world-wide Heineken label as we know it today has a long history. The label originates from at least 1883. It is…
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Amstel, since 1870
In 1870, Charles de Pesters and Johannes van Marwijk Kooy established the Amstel Brewery on the Mauritskade in Amsterdam.
