Heineken Family, The

Original title: Heineken Family, The
Original title: Heineken Family, The
Foreign title: Familia Heineken, A
Attributed title: World of Heineken, short version
Foreign title: Famille Heineken, La

Re-edited and newer 'version' of the film "The World of Heineken" (1976) - company film about the 'family of beers'. Lots of scenes abroad. Introductions by A.H. Heineken.
VARIATIONS: English (and Spanish and Portugese version) and French version differ slightly. In French version more images of labels and slightly different text by Freddy in beginning of film. French version is 30 seconds longer than other versions.
Sequence list:
Intro: Alfred Heineken explains the company - a family of brands, Heineken the best known - Africa - Holland - Export market brewery - Freddy explains the A-yeast - preparation for export, transport, testing, cultivation - Bir Bintang: know-how sent abroard, laboratory technician and master-brewer trained in Holland - Jakarta: brewery designed, built and installed by Heineken central engineers - head quarters: plans - Singapore: building a machine - breweries around the world - laboratories, testing - people can see, smell, taste - pannel testing, drinking in house-bar - testing of cans of Anchor beer - Technical training center - 2 African trainees in Holland - overseas personel take place in the planning team - Marketing and Sales: local advertising (Jamaica) - Group also makes distilled products and soft drinks: row of bottles and cans - bars, drinking all over the world.

Cast, Alfred Henry (Freddy) Heineken, Nederland, 1923 - 2002

Director, Gerard J. Raucamp

Narration writer, David Williams

Production company, Carillon

[not entered]: 1981

Other date (see notes): 1984

Production country: Netherlands

DefaultType English, Spanish, Portugese, French version defaultUnit

10624

Bedrijfsfilm - Industrial