Legends: The Entrance

Attributed title: Legends: The Entrance
Attributed title: Legends: The Entrance
Original title: Entrance, The
Series title: Legends

International commercial Heineken, especially connected to social media like Facebook.
The long version is more of a short film with a running time over 3 minutes.
A man goes to a party and knows every important guest there. He is everybody's hero, including the one of the band because in the end he plays a piece of the song they're singing with them. He receives a Heineken beer from the waiter and he celebrates with all the guests.
Pay-off: "Heineken. Open your world."
Facebook.com/Heineken

Advertising Agency, Wieden + Kennedy, United States

Director, Fredrik Bond, Director

Music, Asteroids Galaxy Tour

Music, Lars Iversen

Sponsor (financial), Heineken International

Broadcast date: April 2011

Broadcast date: January 2011

Release date: december 2010

DefaultType Long and short version - variations: Band at beginning or not. Martini or champagne declined at incoming, draft or bottle at end - Short cinema: 90 and 60 second versions - Short TV: 90, 60, 45 and 30 seconds versions - It is possible that the long version (3+ minutes) has been used only on the web. defaultUnit

17968

Commercial